House Music essays

House Music essays The origins of House music trace back to the 1980s, following a trail that reaches the Atlantic ocean, the Mediterranean dance floors of Ibiza, finds its way into the backdoors of New Yorks recording studios, and includes V.I.P. passes to the clubs of Chicago and London. House is now considered by many the form of modern dance music. House musics earliest roots are found in the musical hotspots of Chicago around 1985. One particular New York DJ, Frankie Knuckles, had a regular show at a club called The Warehouse. Knuckles would play with soul and disco tunes by using a drum machine-generating a 4/4 beat on top of them (jahsonic.com). The clubbers loved this new sound and house music, named for the club, was born. More DJs took to the tables and the studios, and soon there was an abundance of new house tracks penetrating both the clubs and airwaves of Chicago. The new sound found its way to the East Coast, where DJs in Philadelphia and New York spun their own interpretations of classic dance tunes with a house beat on top. However, the biggest fans of the Chicago sound were not in the U.S. at all (Interview Brandon Klitz: 2002). Simultaneously, pirate radio in Britain took to the Chicago sounds. Incidentally, at the time pirate stations were the only ones playing black music of any kind in the U.K. Before long, house was the new soundtrack of the underground clubs of London. The first house tune to break the underground ceiling was Farley Jackmaster Funks cover of Isaac Hayes Love Cant Turn Around, which reached the national charts in September 1986 (jahsonic.com). The UK couldnt seem to get enough of this new type of music. Soon, commercial success showcased several of the early artists. Steve Silk Hurley was the first to reach the ultimate goal, the UK No.1, with Jack Your Body in January 1987. This success p...

Hypothalamus - Function, Hormones, and Structure

Hypothalamus - Function, Hormones, and Structure About the size of a pearl, the hypothalamus directs a multitude of important functions in the body. Located in the diencephalon region of the forebrain, the hypothalamus is the control center for many autonomic functions of the peripheral nervous system. Connections with structures of the endocrine and nervous systems enable the hypothalamus to play a vital role in maintaining homeostasis. Homeostasis is the process of maintaining bodily equilibrium by monitoring and adjusting physiological processes. Blood vessel connections between the hypothalamus and pituitary gland allow hypothalamic hormones to control pituitary hormone secretion. Some of the physiological processes regulated by the hypothalamus include blood pressure, body temperature, cardiovascular system functions, fluid balance, and electrolyte balance. As a limbic system structure, the hypothalamus also influences various emotional responses. The hypothalamus regulates emotional responses through its influence on the pituitary gland, skeletal muscular system, and autonomic nervous system. Hypothalamus: Function The hypothalamus is involved in several functions of the body including: Autonomic Function ControlEndocrine Function ControlHomeostasisMotor Function ControlFood and Water Intake RegulationSleep-Wake Cycle Regulation Hypothalamus: Location Directionally, the hypothalamus is found in the diencephalon. It is  inferior to the thalamus,  posterior to the optic chiasm, and bordered on the sides by the temporal lobes and optic tracts. The location of the hypothalamus, specifically its close proximity to and interactions with the thalamus and pituitary gland, enables it to act as a bridge between the nervous and endocrine systems. Hypothalamus: Hormones Hormones produced by the hypothalamus include: Anti-Diuretic Hormone (Vasopressin) - regulates water levels and influence blood volume and blood pressure.Corticotropin-Releasing Hormone - acts on the pituitary gland causing the release of hormones in response to stress.Oxytocin - influences sexual and social behavior.Gonadotropin-Releasing Hormone - stimulates the pituitary to release hormones that influence the development of reproductive system structures.Somatostatin - inhibits the release of thyroid-stimulating hormone (TSH) and growth hormone (GH).Growth Hormone-Releasing Hormone - stimulates the release of growth hormone by the pituitary.Thyrotropin-Releasing Hormone - stimulates the pituitary to release thyroid-stimulating hormone (TSH). TSH regulates metabolism, growth, heart rate, and body temperature. Hypothalamus: Structure The hypothalamus consists of several nuclei (neuron clusters) that may be divided into three regions. These regions include an anterior, middle or tuberal, and posterior component. Each region can be further divided into areas that contain nuclei responsible for a variety of functions. Region Functions Anterior Thermoregulation; releases oxytocin, anti-diuretic hormone, and gonadotropin-releasing hormone; controls sleep-wake cycles. Middle (Tuberal) Controls blood pressure, heart rate, satiety, and neuroendocrine integration; releases growth hormone-releasing hormone. Posterior Involved in memory, learning, arousal, sleep, pupil dilation, shivering, and feeding; releases anti-diuretic hormone. Hypothalamus Regions and Functions The hypothalamus has connections with various parts of the central nervous system. It connects with the brainstem, the part of the brain that relays information from the peripheral nerves and spinal cord to the upper parts of the brain. The brainstem includes the midbrain and portions of the hindbrain. The hypothalamus also connects to the peripheral nervous system. These connections enable the hypothalamus to influence  many autonomic or involuntary  functions (heart rate, pupil constriction and dilation, etc.). In addition, the hypothalamus has connections with other limbic system structures including the amygdala, hippocampus, thalamus, and olfactory cortex. These connections enable the hypothalamus to influence emotional responses to sensory input. Key Takeaways The hypothalamus is located in the diencephalon region of the forebrain, directs a number of  needed functions in the body and is the control center for several  autonomic functions.These functional controls include: autonomic, endocrine, and motor function control. It  is also involved in homeostasis and the regulation of both the sleep-wake cycle and in food and water intake.A number of important hormones are produced by the hypothalamus including: vasopressin (anti-diuretic hormone), corticotropin-releasing hormone, oxytocin, gonadotropin-releasing hormone, somatostatin, growth hormone-releasing hormone, and thyrotropin-releasing hormone. These hormones act on other organs or glands in the body. Hypothalamus: Disorders Disorders of the hypothalamus prevent this important organ from functioning normally. The hypothalamus releases a number of hormones that control a variety of endocrine functions. As such, damage to the hypothalamus results in a lack of production of hypothalamic hormones needed to control important activities, such as maintaining water balance, temperature regulation, sleep cycle regulation, and weight control. Since hypothalamic hormones also influence the pituitary gland, damage to the hypothalamus impacts organs that are under pituitary control, such as the adrenal glands, gonads, and thyroid gland. Disorders of the hypothalamus include hypopituitarism (deficient pituitary hormone production), hypothyroidism (deficient thyroid hormone production), and sexual development disorders.Hypothalamic disease is most commonly caused by brain injury, surgery, malnutrition related to eating disorders (anorexia and bulimia), inflammation, and tumors. Divisions of the Brain Forebrain - encompasses the cerebral cortex and brain lobes.Midbrain - connects the forebrain to the hindbrain.Hindbrain - regulates autonomic functions and coordinates movement.

Applied economic Assignment Example | Topics and Well Written Essays - 750 words

Applied economic - Assignment Example Given that model 2 is the correct model, the Gauss-Markov theorem tells me that the model’s ordinary least square estimators are the best estimators under classical linear regression models. This implies that the coefficients are the best for the model and the R2 is the highest that the model can attain (Wooldridge 102). Suppose a test was conducted on the hypothesis at 15 percent level of confidence and a p-value of 0.119 obtained, the test result would mean that no significant relationship exist. This is because for a two tailed test, implied by the alternative hypothesis that ÃŽ ²1≠ -3, then the confidence level for the test is 0.075. The p-value is therefore greater that the confidence level and this means that the null hypothesis is not rejected. Conducting the test 10 percent level could change the conclusion on significance. This is because of the associated increment in confidence interval that could extend to cover the critical value. Assuming that Ram (2009) is correct in his model in which openness is a significant factor to government’s expenditure, then expected value of error term in the model that omitted the openness variable cannot be zero and the expression is not valid. This is because of effects openness that was factored in the error term and meant that what was perceived to be the error term was not error but effects of an unidentified variable. Even though both models leads to rejection of the null hypothesis, the greater absolute t-statistic from model two offers better evidence for rejecting the null hypothesis because it would ensure rejection of the null hypothesis at a greater level of precision than would model 1. The greater absolute value of the statistic in model two explains this because greater statistic than a reference value implies significance. Suppose population is added to model 1, then

Back to reality Essay Example | Topics and Well Written Essays - 2250 words - 1

Back to reality - Essay Example The primary focus of this paper, therefore, is to examine potential challenges that organizations may encounter while developing sourcing strategies and the issues they would need to consider developing relationships with key suppliers, and providing suggestions about how these problems might be addressed or mitigated. Background The firms in Europe and US often outsourced Asian countries with lower production cost such as china which is estimated to host over 6600 companies which have been outsourced there (Wright, 2009). As such, it is common to have a firm dealing with electronics, but it has subcontracted and outside source to handle the transport and logistics of the finished products to the market, another case can be a firm dealing with vehicles, but it only supplies the parts and subcontracts an outside source to deal with the assembling. This, however, does not come without challenges, a firms relationship with its suppliers is hence vital in promoting productivity and effec tiveness, having a third part supply resources or services that are critical in the final products of the firm requires considerable mutual trust and understanding. It is hence incumbent of any organization to apply the best and most practical sourcing strategies to meet their goals and objectives. Sourcing strategies by definition are the process an organization undertakes to ensure they have the best suppliers and they nurture the supplier relationships to maximize the value for the firm (Rendon, 2005). As such, most organizations have sourcing programs that are unique to their needs, services or the goods offered, notably while, some have deliberately puts these strategies others use them without being aware of it. Such is to say that organizations have sourcing strategy whether they know it or not, this is because owning to the nature of their business, over the year a firm will repeatedly uses the strategies that have proven successful in retrospect and by so doing will be foll owing a covert sourcing strategy. Like any other strategy, a sourcing strategy can be; â€Å"Strategic†, ergo effective, goal and objective oriented, on the other hand, depending on the competence of those managing the firm, it can be ineffective and inefficient. Naturally, each is an ideal extreme since no firm can be very efficient and neither can any firm be fully inefficient and yet continue to exist (Wheaton, 2008). As such, most strategies lie somewhere between with the best being closest to efficient and vice versa, sourcing program can either be â€Å"strategic† or meet its goals and objectives or it can be unproductive, ineffective, and poorly planned (Wheaton, 2008). Considering that the cost, quality and effectiveness of the goods or raw materials a firm is supplied with is directly reflected in its financial and operational results, it is only natural that thought and effort and time be devoted in the understanding of the various challenges that firms may e ncounter in the process and their possible solutions. Challenges and Solutions Creating Competition One of the considerations a firm needs to make before it commences any business transaction with supplies or outside sources is the potential for the supplier to become competition in posterity. This is because by taking these contracts,

Trends in Fast Food Consumption

Trends in Fast Food Consumption Fast food is food which is prepared and served at a fast-food restaurant or shop at low cost. Fast food is often processed and prepared in an industrial fashion (i.e., with standard ingredients and methodical cooking and production method). It is served usually in bags or cartoons in a manner in order to save costs. Fast food outlets often provide take-away food in addition to a dine-in service. Drive-through, could be found in some fast food restaurant, allow food to be ordered and delivered without leaving the car to speed up the service. Fast food is usually finger food that can be eaten quickly and without cutlery needed (using bare hand). Fast food often offers fish and chip, sandwiches, hamburger, french fries, chicken nuggets, pizza, and ice cream. Moreover, many fast food restaurants offer some other easily consumed choices like, mashed potato, or salads. Chinese cuisine, although the food could be served as take-away, is not always a fast food. Because of its convenience, fast food is successfully popular in most modern society; however, it is often criticized for having alleged shortcoming, for example: It has poor nutritive value, It contributes to obesity, It uses exploitative advertising and marketing. The unhealtiness of fast food, pointing one, comes from cooking method. Fast food tends to be deep-fried which resulting high amount of fats and calories. To illustrate this complaints, the documentary film Super Size Me, had the director eat nothing but McDonalds without exercise within 30days. Due to the combination of food and lack of exercise, his health was impacted. In order to overcome those health issues, some of the largest fast food chains are beginning to incorporate healthier alternatives, adding salads and fruits to their menus. However, some people are unbelieving about this, seeing it as tokenistic and commercial measure, rather than appropriate reaction about peoples health. The rapid growth of the fast food industry during the last decade has added another dimension to the change in food consumption pattern of Malaysians. The Westernisation of global eating habits, make possible through food imports, fast food and rising consumption of sugars and animals fats, is often blamed for the rising epidemic of obesity and associated chronic disease (Gopalan C. 1992). The fast food industry in Malaysia had a sizzling growth throughout most of the 1990s. The total sales were RM1 billion (US$ 263million) in 1997 increasing to RM 1,3 billion (US$ 340 million) in 2000(The Edge, 2001). Some of the major fast food companies in Malaysia and their estimated sales for the year 2000 are shown in table 1. Table 1 Fast food companies in Malaysia a selected list Brand (origin) Year established Number of outlets Market share(%) Sales (US$million)à ¢Ã¢â€š ¬Ã‚   KFC (USA) 1973 294 45 152.3 McDonalds (USA) 1982 141 30 92.0 Pizza Hut (USA) 1984 85 8 31.6 A W (USA) 1961 44 4 19.1 Marrybrown (local) 1981 88 4 NA Sugar Bun (local) 1981 45 * 9.5 Kenny Roger (USA) 1994 25 * 9.5 *all others combined = 9% à ¢Ã¢â€š ¬Ã‚   US$ 1.00 = RM 3.80 NA not available. Source : The EDGE. (2001) Still sizzling? Survey Guide, pp. 59-63 Psychologically, adults develop their independence, and try and fit into their social circle. Peer and working pressure may cause them to choose soft drinks instead of milk, skipping meals because of their duties. Adults want to develop independence and make choices for themselves (they choose what and where to eat and drink). Truswell AS (ABC of Nutrition, 1999) has suggested the following eating behaviour as common in adults, such as, skipping meals (being on a diet), eating snack, consuming high amount of fast food, consuming convenience food, drinking high amount of alcohol and soft drinks. Trends in Food Consumption Income and population, coupled with changes in lifestyle to one of urbanisation, have increased the demand for food and convinced changes in food habits, food purchasing, and consumption patterns (Noor MI, 2002). Food balance sheet data are useful to indicate trends of food intake pattern rather than consumption per se in the absence of nation-wide food consumption surveys. The intake pattern of calories increased from 2430 kcal person-1 day -1 in 1961 to 2990 kcal person-1 day-1 in 1997, protein from 49g person-1 day-1 to 61g person-1 day-1, and fat from 49g person-1 day-1 to 87g person-1 day-1 (Food and Agriculture Organization, (1961-1997)). The food balance sheet also revealed that, from 1961 to 1997, the amount of calories obtained from cereals decreased from 61% to 41%, meanwhile, calories from meat, eggs and fish increased from 6.2% to 14,3% sweeteners from 9.5% to 18%, and oils and fats from 11.% to 14.8% (Table2) Table2 Changes in sources of calories in Malaysia, 1961-1997 Year 1961-63 1970-72 1979-81 1988-90 1997 Cereals 61 57 48.6 40.0 41.0 Starchy roots 1.9 1.9 1.9 2.9 1.9 Vegetables fruits 4.2 3.8 3.8 3.8 3.8 Pulses 1.0 1.0 1.0 1.0 1.0 Meat, fish, eggs 6.2 6.7 9.5 12.4 14.3 Milk, excluding butter 2.9 2.9 3.8 3.8 3.8 Sweeteners 9.5 12.4 12.4 13.2 18.0 Oils fats 11.4 12.4 17.1 21.0 14.8 Miscellaneous 1.9 1.9 1.9 1.9 1.4 Source : Food and Agriculture Organization (FAO), (1961-1997). The Ministry of Agriculture reported that per capita consumption of major food commodities between the years 1985 and 2000 as shown in table 3. The trend learnt, where there is a shift towards an affluent diet that is high in energy-dense foods and rich in fats at the expense of complex carbohydrate foods, is consistent with the increased national wealth. The report also revealed a doubled increase in imported food from US$ 909 million in 1985 to US$ 2 billion in 1995. Food intake studies In the absence of nation-wide food consumption surveys, this report is able to highlight some selected studies which are conducted in the last several decades. A household food consumption survey in poverty villages reported a mean energy intake of 1874 kcal, of which 12% if the total energy was obtained from protein, 18% from fats and 70% from carbohydrates (Chong YH, Tee ES, Ng TKW, et al. 1984). A study by Chee SS, Ismail MN, Ng KK, et al.(1997). In poor villages, using 3-day food record, reported a similar mean energy intake of 1871 kcal with a difference in the constituents, 13% of the total energy from protein, 20% from fats and 67% from carbohydrates. Their study also expressed a significant difference in mean energy intakes of urban (1718 kcal) and rural woman (1711 kcal) were similar, fat contributed 30% of the total calories in the urban subjects compared with 29% in the rural counterparts. An examination of the fat composition of the Malaysian urban populations diet by che mical analysis, using a 7-day rotation menu, revealed that the diet provided 2300 kcal obtained from 66g of total fat ( 51g of vegetable fats and 15g of animal fats), 36g of protein and 360g of carbohydrates (Tony NKW, 1995) Table 3 Per capita consumption (kg year-1) of major food commodities, 1985-2000 Year Item 1985 1990 1995 2000 Crops Rice 102.2 89.8 86.9 85.7 Vegetables 42.4 45.4 48.5 52.0 Fruits 39.7 44.3 49.9 53.5 Livestock Beef 2.4 3.2 4.3 5.3 Mutton 0.4 0.4 0.6 0.6 Poultry 14.6 19.0 30.0 35.3 Pork 10.1 12.0 13.2 8.1 Eggs 11.4 15.7 16.4 16.8 Milk* 37.2 37.7 51.5 53.0 Foodfish 33.4 34.8 39.1 49.0 Food imports (US$ million) 909 1205 2017 NA *Milk per capita consumption in litres per year. NA not available. Source : Ministry of Agriculture. (1999)

Lamentation by Byzantine Painters and Jacob Cornelius

Lamentation by Byzantine painters and Jacob Cornelist. Van Oostsanen So- called Lamentations are generally scenes of great soberness and sadness. Byzantine painters and Jacob narrates the same story with different style of painting and in different period. Both painters strove to make utterly convincing an emotionally charged realization of the theme. Both artists presented lamentation scene in more a natural setting and people in the image are fully modeled. They included crying Mary and other religious representation to tell their audience the story is taken from bible. Both painting share the same biblical subject yet differ in a significant ways that show their respective embodiments of the 12th and 16th century styles. Byzantine painter presented their work on the wall painting style in the church, which is one of the oldest in Macedonia and was built and painted in 1164 under the patronage of Byzantine prince Alexios Komnenos. The church is most famous for it's exceptional fresco paintings, which convey dramatic facial expressions and emotions not commonly found in Byzantine art. It was dedicated to saint Panteleimon. Byzantine painters embellished the church of saint Pantaleimon with murals of great emotional power. One of these, Lamentation, is a paint of passionate grief over the dead Christ. This scene actually represents a novelty in Byzantine wall painting because of its dramatic realism. This masterpiece narrates the history in a New Testament. Central place in the composition of the drama takes Christ while Joseph Arimatean, Nicodemus, Mary, and John are participant. Holy mother of God kissed the dead face of Christ, Joseph supports the body of Christ, John, who is the beloved apostle of Christ, bent down and he took Jesus hand to put it on his face, and Nicodemus who kneeled and with both hand he hold the pliers with which retrieves nails of the feet of Christ nailed to the cross. The painting shows their attitudes, expressions and gestures of sadness. Symbol of the Virgin Mary to her dead son is handed realistic, real-life scene shown, with an emphasis on human feelings. She is closest to Christ body than other Jesus followers shown on the image. She put her right hand under Christ neck and the other hand just below his chest. She put her face against her dead son. Looking at her face, I can see she is quit emotional and cannot hide her feeling and grief instead she showed it by crying. John, who was the Christ disciple, also shows his deep feeling and sadness through his facial expression. The body of dead Christ also clearly shows he is dead. His body is proportional, slim and relaxed and his eyes are closed which reveal he is dead. The image of dead Christ doesn’t show his suffering clearly. His body is muscular and clear of any wound. The wall above this scene is painted with blue color, which represents the sky color. In the sky there are angles watching over dead Christ. The main focus of the painter of this masterpiece is the lamentation, which describes the deep emotional feeling of Christ followers because of death. The actor in the picture showed emotional impact of Christ’s death for viewer. On the hand, the Holland woodcuts and painter of sixteenth century called Jacob Cornelisz Van Oostsanen presented the same scene with significantly different way. This work was painted using tempera and oil on panel. In the byzantine painters primary attention is the lamentation of Christ and the emotion of his followers but here in the Van Oostsanen’s the emotional outpouring of Mary and Christ’s disciples seems secondary to the attention paid by the artist to the fashionably ostentatious headdresses and billowing drapery depicted here. He added little to show the painting’s emotional impact. Even though byzantine painters are good in showing the emotional impact they did not clearly show the sign were Jesus was nailed on the cross. Van Oostsanen, on the other hand, showed the sign were Christ was nailed to the cross. The Van Oostsanen paint is more decorative with clothing and building style, which overshadow the emotional expression due to the scene. On the back of the painting there are two crosses one with person on the cross and the other cross is without a person and the ladder is inclined against it. The empty ladder is where Jesus was crucified. Most of the actors in this painting are not emotional and Mary is crying but not really emotional. The skin color of this painting is more realistic than the byzantine painters used. In Van Oostsanen’s painting the face of the actors are little disproportionate. They have small and circular face. In byzantine painting Mary is very closely touching her son, however in the van Oostsanen painting she is sitting away for her son body and hold her son hand. The angles are also presented in the byzantine painting but in Van Oostsanen there is no angle representation. There is small figure in the lower left, which may represent the person who commissioned the painting. In general, the painter was so talented and able to bring the picture alive with innovative movements, luxuriant, drapery, and careful balancing between relaxation and tension. Just like Van Oostsanen painting, Byzantine artist also showed the event around them through engraving to offer visual proof of emotion of human affection. The two painting are well done to show the lamentation of Christ. Although these artworks are done in different location and period, there are huge similarities in telling the biblical story. Both painters showed us the emotional human expression.

The Merger Of Airtran By Southwest Airlines - 1910 Words

THE MERGER OF AIRTRAN BY SOUTHWEST AIRLINES: WILL THE ORGANIZATIONAL CULTURES MERGE? Date: Sep 13, 2014 Harshdeep Sikarwar Critical facts †¢ Southwest Airline Co. is nation’s largest airline company established in June 18, 1971 headquartered in Dallas, Texas, with a 41 year continuous profitability record.[1] Southwest before Merger †¢ Even in the one of the worst year of American history, with an ongoing recession Southwest was able to maintain its profitability for consecutive 38th year in 2010. †¢ Southwest had approximately 34,500 employees by June 30, 2010(2) with 15,069 flight, 2,464 maintenance, 15,205 ground, 2,163 management, accounting clerical personals.[2] †¢ In 2010 with the net income of $459 million, excluding special items it achieved 285% profit increase from the last year, $600 million bank line of credit and 40% debt to total capital.[2] †¢ Acquiring Morris Air and Muse Air in 1980’s Southwest emerged as one of the market leader in the American domestic aviation industry.[2] Current Southwest †¢ 9th most admired company in the world – Fortune magazine, on the top in customer satisfaction – Consumer report’s survey, nation’s first company to provide online ticketing.[1] †¢ By December 31, 2013 Southwest’s 44,831 employees handling 3,600 flights daily, 96 destination across 41 states of United States.[1] †¢ Whooping total net income of $754 million, which was nearly double the performance of 2012 with a record increase of 95%, grossed $17.7 billion inShow MoreRelatedThe Merger Of Airtran By Southwest Airlines1234 Words   |  5 PagesTitle of Case: THE MERGER OF AIRTRAN BY SOUTHWEST AIRLINES: WILL THE ORGANIZATIONAL CULTURES MERGE? Date: 09/14/2014 Name: Sagar Mehta. Critical Facts: â€Å"On Sept. 27, 2010, Southwest Airlines announced it would purchase AirTran Holdings in a $1.42 billion deal that will expand the nation s largest low-cost airline to 37 new cities.† (Young) â€Å"After Merger â€Å"Southwest becomes the nation’s fourth largest airline†. The AirTran merger would give Southwest new or expanded presence in 63 markets includingRead MoreSouthwest Airline Merger With AirTran Essay1450 Words   |  6 PagesIntroduction Southwest Airlines has come from an underdog to being one of the best airlines in the industry. This reputation translates from its strategic management of resources. The Co-founder and former CEO, Herb Kelleher, established a unique corporate culture that leads to high customer satisfaction, employees’ morale, and one of the most profitable airlines in the industry (Jackson et al., 2012). The corporate culture concentrates on empowerment the workforce. 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Thanks to AirTran, it now flies into the coveted Atlanta’s Hartsfield-Jackson Atlanta International, the world’s busiest airport, along with aRead MoreAnalysis Of Herbert David Kelleher Co. Air Southwest1414 Words   |  6 Pages1967 Herbert David Kelleher co-founded Air Southwest Co. incorporated. The year of 1971 was a game changer as Lamar Muse joined Air Southwest as President and Air Southwest changed its name to Southwest Co. The mission and vision of Air Southwest during this time was to eliminate unnecessary services and to utilize secondary airports in order to offer the lowest fares in the industry. Fast-forward to 2016 and Herb has stepped down as the chairman for Southwest, the mission however is still the same,Read MoreSouthwest Airlines Merger1237 Words   |  5 PagesBASIC STRATEGY: In order to make up for increasing expenses Southwest needs to expand. 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Southwest has done an â€Å"A† rated job of implementing and following the initial company strategy, and a phenomenal job of growing and sustaining through highly competitive market demands. Southwest’s